Gap Yah - remixed
by Tom Hyde
It'll come as no surprise to hear that social media has drastically changed the way people gain fame and gain income. Aside from the thousands of middle aged twitter users offering up their ‘wealth maximising e-book‘, entrepreneurial creative types are harnessing their video cameras and taking to YouTube to shift some units.
Increasingly YouTube is being used as the platform to launch viral songs that tap into a pre-existing meme. A video about double rainbows has since generated over 9m views and dozens of musical remixes. A tripped out post-dentistry kid has been mashed up to a breakbeat dynamo.
More often than not, these remix tracks are made by random coat-tail-riders eager to harness the meme, appear in the YouTube suggestions, get loads of views, revenue share by allowing ads next to their videos and make a buck.
Rare is the talent that can come up with the meme zeitgeist, remix it something that’s bloody funny and sell off the back of it.
The darlings of Sloane square, and creators of the YouTube video ‘gap yah’ Unexpected items are back with a trance remix of their hit clip, also available on iTunes.
I watched it, and then I, like, chundered EVERYWHERE!