Beneath the Surface, a closer look at Microsoft’s New Tablet

This week Microsoft announced the clever design and engineering of their new tablet ‘Surface’. Although much of the attention has focussed on the tech behind the new tablet, there has also been a focus on the keyboard accessories that are being promoted alongside Surface.

British Airways: Don’t Fly. Support Team BG

British Airways latest digital campaign encourages the GB nation to stay at home for the Olympics and give GB athletes the greatest #HomeAdvantage they can. Their ‘Home Advantage’ Facebook tab allows you to enter your postcode, and like their advert, take a plane down your street.

Beverage company, BOS, trade ice tea for tweets

BOS has launched a vending machine called BEV that dispenses cans of ice tea when a customer tweets a specific hashtag while standing in front of the machine. Located in Cape Town, the machine uses a red LED display screen to show the hashtag #BOSTWEET4T and the name of the person who tweets with a countdown to when the can is dispensed.

Facebook and GE’s new app: HealthyShare

This week Facebook announced its new app that lets you add your own fitness and health goals to your Facebook timeline during the Olympics. Your friends are tasked with helping you stick to them, and cheering you on as you get closer to your goal.

Studies find Facebook Mobile Ads Earn 2.5 Times More Than Desktop Ads

The increased performance of Facebook mobile ads reflects its 900 million strong user base, as they shift more of their time to mobile devices. For the first time this week, Facebook began allowing advertisers to purchase sponsored stories (paid posts to highlight in fans, and their friends, news feeds) solely on mobile devices.