From the Jam Jar: 4 must-read links for Friday
by Dan Osburn
Microsoft buys Yammer for $1.2bn
On Monday Microsoft confirmed it had purchased the social network site Yammer for a tidy $1.2 billion. The site ‘operates like Facebook for communication within companies’ and is currently has 5 million users. Microsoft will be hoping that this acquisition will further extend the appeal of its software offering.
MacDonalds uses engagement strategy to educate bloggers
Rick Wion, MacDonald’s Director of Social Media, countered claims that the fast-food giant hired an ‘army of 400 incentivised bloggers’ as a way of combating negative press. Instead he explained that Macadonalds is creating a ‘community for bloggers to learn more about McDonald’s and for McDonald’s to learn from them’.
Google has revealed its latest OS will be called Jelly Bean, arguably the best name yet, and updates will include more information given with notifications, improved speed and smoothness and a new feature called ‘Google Now’ that gives you useful real-time information based on where you are, such as local bars restaurants as well as travel updates.
When the first iPhone went on sale 5 years ago today, the smartphone was born. The latest sales data puts the number of units sold at 218 million.
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