On Monday, Apple unveiled a whole slew of changes their iPhone, iPad and MacBook ranges at the annual WWDC conference, prompting the usual extreme reactions from pundits and users alike.

Now that the dust has settled down, some members of Jam have collected their thoughts and prepared their statements:

Dan Beasley, Head of Mobile:

“The two most interesting developments for me are Passbook and the enhancements to Safari. The ability to upload images directly through Safari is a welcome introduction. It’s been a challenge for us as a Social Mobile business to create mobile experiences that require fans to engage by entering photo-based competitions without having a direct and immediate route to submit images and this announcement now gives us this ability and will only help to propel HTML5 into the mainstream.

Secondly, Passbook is huge news and surely a nod to the inclusion of NFC in the next iteration of the iPhone. The Passbook will familiarise iPhone users with the concept of paying for “real life” goods via mobile in much the same way that the Starbucks QR App has so when NFC finally comes, that leap will be a little bit smaller!”

David McNamara, Strategy Director:

“For me the most exciting development is the Passbook. Not getting the same hype as Siri and Facebook integration, but this for me is the quiet giant of this release. This is nothing less than the start of the iPhone as mobile wallet: location aware, QR code enabled and user-focused. The possibilities for developers and loyalty program syncs are huge. This is a serious sign for things to come. Look out for NFC in iphone5 – and other phones as competitors assemble their own NFC offerings.”

Dan Osburn, Brand Manager:

“Direct Facebook integration into iOS and OS X is huge. Having Facebook integrated with your Contacts, Calendar and Photos apps is cool, but the killer feature is how Facebook integrates with the App Store. Users can now Like apps as they shop – which is a huge boon to brands and developers!

This integration is also a profound indicator of the strength of the Facebook brand. According to Mashable, once Twitter was integrated directly into iOS, “the number of Apple users who also use Twitter tripled. To date, about 10 billion tweets have been composed via iOS 5, and 47% of photos on Twitter originate from an Apple device”. It looks like Facebook’s best days are ahead of it.”

Steven Craig, Art Director:

The new Macbook Pro with Retina display is perhaps the biggest bit of news that directly effects the design process for desktop web sites and applications. It means that super-hi-res displays are coming to all machines, not just those made by Apple.

Whereas previously it was the task of a conscientious mobile designer/developer to cater for that slim percentage that had a shiny iPad 3, it's now the role of all teams to ensure our creative looks great on every device, not matter what resolution.

It's not going to be easy. Adding scalable bitmap graphics to the bug list that includes multiple browser support and font rendering will, I am sure, give one or two agency folk a headache.

If you’d like some more information on what these developments mean to marketers, our Engine sisters Deep Focus have collected their thoughts - Apple, iOS 6.0, Retina and Marketers: WWDC 2012 Wrap Up.