Today the Social Media World Forum kicked off at the Olympia in London:

Consumers are fed up of seeing brands fan sites pop up all over the web, with little or no thought to the value they can offer that community. They’re tired of hanging out in their favourite virtual world only to be interrupted by companies who have nothing to say. Consumers are savvy and are not prepared to be marketed to in the traditional way any longer. Social Media has all the power of an adult but is behaving like a teenager.

Jam are returning to the Social Media World Forum to look at the increased value that Social Media can offer if only it would grow up.

You will find us at stand 16 so come down to have a chat! You should of course also follow our live tweets from the forum on twitter.com/spreadingjam.

You will also be able to listen to presentations from Alex, Head of Jam, and Oli, Head of Emerging Platforms at i-level, at the following times:

Monday 15th, 2.50: “Social Media is out of control”

Alex Miller & Oli Newton

Tuesday 16th, 10.30: “Benchmarking Advertising on Social Networks”

Alex Miller

See you there!