Monday morning saw the kickoff of the Engine-wide Lift Off Competition. This week we’ve been pitted against WCRS, Partners Andrews Aldridge in a battle to collect the most hashtag mentions on Twitter.

The brief? To communicate what each of our respective agency is all about by decorating a lift each.

While we’ve all created vinyl decals that highlight our key skills, talents and abilities, we at Jam departed from the text a bit and added a ‘social experiential’ angle to our lift.

http://www.youtube.com/watch?v=cXwgA9KyZss

On Monday, we wanted to give our lift-riders the feeling of being invited to an exclusive blogger event. Enter the velvet rope and security guard.

Tuesday we recruited a Giant Bee to write up a buzz report on the lift activity for the day. Shocking fact of the day? Seventeen people used the lift to travel just one floor. For shame.

Wednesday we treated our lift riders to a lightning round of social gaming. Our man in the lift is challenging riders to game of tic-tac-toe and sharing the results far and wide.

Thursday our man in the lift was Liking everything he saw. Sadly, a few of the "Like" stickers ended up in the WCRS lift.

Today we've got none other than Fake Fake Steve Jobs (neither the Real Steve Jobs nor the Real Fake Steve Jobs). He's reading verses of the biography to all happy #jamlift riders.

What’s going on in the #jamlift next the week? Well, you’ll just have to ride the lifts of Engine HQ to find out. Tweet the best guess for what’s in #jamlift to win stuff. That’s as specific as we’re willing to go, people...

In other news, our Engine colleague Jonathan Akwue has done an excellent write-up of the Lift Off competition on the Campaign Blog.