Well, what an incredibly disorientating, sad yet ultimately extremely exciting week we’ve just had. If you’ve been following the trade press you might have caught wind of our old parent company i-level swiftly being placed into administration and then liquidation; all between Tuesday evening and Friday morning. As fate might have it, Jam have been Continue reading →
If you’re one of the 27.5m people who, like me, saw Avatar in the cinema, hopefully you took the opportunity to see it in 3D. If you did, like me, you were probably blown away by the 3D technology and the immersive effect of the visuals – perhaps followed by a bout of post Avatar Continue reading →
We’ve been discussing what makes a good viral of late. It would seem that (obviously) a key factor is relevancy – make a video of stuff that people are watching right now and you’re more likely to be swept up in a nice little meme. The fact there is 10.5k videos tagged Rube Goldberg and Continue reading →
Consumers are fed up of seeing brands fan sites pop up all over the web, with little or no thought to the value they can offer that community. They’re tired of hanging out in their favourite virtual world only to be interrupted by companies who have nothing to say. Consumers are savvy and are not Continue reading →
Most of you will find this clip annoying. It’s patronising, obvious and bumbles along at a snails pace using that painfully-current cut-out-pieces-of-paper-analogue-aesthetic-made-popular-by-the-twitter-in-plain-English-video. It does however, do exactly what it sets out to do: explain social media in plain English. It also makes me think of ice cream which is never a bad thing. cheers to Continue reading →
The internet is a magical place. Everyone with access to their local public library is able to create their own space and furnish it with whatever takes their fancy. Two particular things that seem to take a lot of people’s fancy is cats and style-blogs-featuring-photos-of-real-people-on-the-street-looking-like-they-should-be-in-a-magazine, namely The Sartorialist and it’s many homages. Some crafty individual Continue reading →
Who would’ve though that landing a job as a social media planner in Jam would entail interviewing popstars for the internet. Late last year I found myself in the hot seat attempting to conduct an interview with none other than Har Mar Superstar (that’s me on the right BTW). Another Jammer Huw was manning the Continue reading →
Blurring the lines between object ‘functionability’ and purpose. Convergence is best understood as different platforms and devices coming together as one, and a blurring of the distinction between them. With more than 2,500 technology companies introducing more than 20,000 new products at the beginning of 2010 at the International CES including 3D TV, mobile DTV, Continue reading →
With the eagerly awaited Google phone (Nexus one) now officially in the wild, I sit here wondering what could have been and saddened that we are not seeing the new dawn of mobiles but simply another very good handset. Google, I am guessing , didn’t want to have to do a deal with an operator Continue reading →

