Sky are the first brand in the UK to utilise Twitter’s Promoted Products, which includes Promoted Accounts, Promoted Tweets and the newly launched Promoted Trends. Twitter brought the advertiser launch for these products forward to allow Sky to promote the new series of FOX’s Glee, airing on Sky1 last night. The Promoted Products have been Continue reading →
Monday 24th of January was ‘Community Manager Appreciation Day’, apparently, and to mark it, Get Satisfaction put together an infographic of the inside of a Community Manager’s mind. I guess it’s a given that I’d know what was inside my head, but it’s nice to see my job compartmentalised into such a fun, and accurate Continue reading →
I recently stumbled across ‘Like Ourselves’, an app that proclaims to help users ‘hang out with [their] type of people’. The basic premise is that you sign up to a number of groups that you see yourself belonging to. These groups are based on anything from your relationship status, your hobbies or whether you’re new Continue reading →
Greenpeace, known for its outspoken criticism of corporate giants destroying the planet, harnessed the power of social media for its campaign against Nestle’s use of rainforest-destroying palm oil in their Kit Kat bars. A gory parody ad for said Kit Kat was created by Greenpeace and posted on YouTube, and despite Nestle’s request for it Continue reading →
