Last week it was reported that only 10% of clients are measuring ROI in social. So, to help the other 90%, here our my quick guide to measuring the impact of social media: 1. Learn from what works The only way to do this is to read voraciously. Read the mega posts from the experts who Continue reading →
Last week I attended Bloomworldwide‘s event where Mark Schaefer spoke about his new book Return on Influence and how influence marketing is changing the world. It was thought provoking stuff. A few old and new things stuck which I found quite interesting. Here are a few reflections: 1. Klout, the social speed limit. As everyone knows, Continue reading →
Once again social media week has come and gone in London. In no particular order here are a few of my observations on some of the big themes that emerged … 1. The role of social is to inspire With a bit of imagination, social media can be about so much more than listening, customer service, community management Continue reading →
2012 is meant to be the start of The End of Days, so these predictions may have a very short shelf life. We are living in unprecedented times. In a social media industry that is barely 5 years old, it has helped to elect Presidents, topple dictators, disrupt industries and free customers. The force of Continue reading →
I have been chewing over the unresolved drama of Google+ for a while. Reading the obituaries and early knee jerk analysis it seemed that Google had lost before the race before it had even begun. Analysts and commentators have continued with stories about traffic declines and fading user interest, whilst the snarky twitterati sit high Continue reading →
I attended Social Media Influence 2011 conference last week. It was interesting, with a strange mix of the pedestrian and the inspired. However, some Big Themes emerged from the day which I think are worth briefly noting: 1. Social is rapidly changing the structure of organisations Believe the hype: the corporate plumbing is changing fast. Continue reading →
Forget your wallet and cash, the future has arrived – Mobile money is here. Near field communication technology (NFC) is now moving rapidly towards widespread adoption. Well, almost – if recent announcements, media buzz and consumer anticipation is anything to go by, the signs are encouraging: Google is set to unveil plans for a mobile Continue reading →
