Following the buzz generated by Apple’s iPhone 4 Antennagate scandal, we were tasked by Samsung to quickly respond and get people talking about the Galaxy S. Watch our Case Study below to find out what we did.
Museum of London this week launched an iPhone app which lets users view their art collection in a very new and original way. The app, developed by creative agency Brothers and Sisters, guides users around London through geo tags in Google Maps shown via their iPhone screen. It plots most locations existing in the museum’s Continue reading →
Today the Social Media World Forum kicked off at the Olympia in London: Consumers are fed up of seeing brands fan sites pop up all over the web, with little or no thought to the value they can offer that community. They’re tired of hanging out in their favourite virtual world only to be interrupted Continue reading →
If you read my previous post from last week you might be aware that I am not a big fan of Google’s new release, Google Buzz. Honestly, I feel that the release of the iPad is equally ridiculous. They have both created products for non-existing markets. The market Google Buzz operates in is already saturated, Continue reading →
As all you Gmail users probably are aware, this morning Google launched a new leap into the Social Media space. They call it Google Buzz, and it works very similarly to Facebook’s “What’s on your mind?” sharing functionality: You are able to share thoughts, links, photos, videos, RSS feeds etc. What sets it apart from Continue reading →
Our neighbours and friends Fallon have together with B-Reel produced a game for the Kerry Foods Cheestrings website, supporting their new range of TV advertisements. The protagonist is Mr Strings, who is on a quest around the world to re-establish cheese as a great source of calcium. The adverts are targeted to tweens aged 8-14, Continue reading →
YouTube has recently asked their customers what they are missing from their favourite video host. The result was a large outcry for something that goes well in line with Twitter’s genius: Simplicity. Most YouTube users want to watch videos with minimum hustle. However, there is one smaller group of people, that is very important for Continue reading →
This week I will continue to talk within the theme of my Swedish origin. In Sweden, millions of people each year ignore paying the TV license, the fee you pay for the public channels. Radiotjänst, the Swedish organization in charge of annually collecting these fees, have since a few years back switched to a new Continue reading →
I have always been intrigued by the brand Absolut, even before I, for the first time tasted the transparent, not very well tasting, liquid. Even though I’m not a great vodka fan, Absolut has always reigned as my favourite among liquor brands. Its clean and its simple. It has incredible branding and always great packaging. Continue reading →
(This is a snippet from a longer blog article) During September, 22,781 online conversations circled around one major topic: fashion. This autumn’s major fashion events displaying collections for spring and summer 2010 have now ended. When people are talking about fashion week, the main forum used is Twitter with 25% of all the conversation. Probably Continue reading →
