Whilst perusing NMA’s website today I came across an article written by Nigel Walley about the social media bandwagon that everyone is desperately trying to hop on to, entitled “brands really need to calm down about social media” I think Nigel was being purposely provocative in order to stir up a few so-called social media Continue reading →
Well, thanks to the new Coalition Government’s huge cut in spending we may have an opportunity to find out. The Government made an announcement on 24th May indicating their intention to place restrictions on advertising and marketing, to deliver savings of around £160million in 2010/11. That’s a lot of telly, press, radio and digital ads. Continue reading →
Katie’s last post about flash sales and then Matt’s subsequent comment about affiliates got me thinking. When planning social media communications we spend a lot time mapping online communities and identifying influencers and opinion formers on stuff like fashion and music. When will these opinion formers realise the huge power they have over consumers and Continue reading →
