spreading jam

This week Facebook started rolling out ads into its news feed. new media age asked the industry what it means for consumers and advertisers and whether it is a likely prelude to launching ads on mobile.

Facebook this week started to roll out ads in its news feed, labelling the ads ‘Featured’ rather than ‘Sponsored Stories’ (nma.co.uk 11 January 2012). new media age spoke to brands and agencies about how significant this will be for the industry and whether it will impact on user experience:

Read the full article and quote from our very own Richard Costa-D’sa here.