Jam helps ODEON move into F-Commerce

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Consistent innovation is the key to success and here at Jam, we like to think we keep our finger on the pulse.

F Commerce (the model of e-commerce on Facebook) is being hailed as the next big thing and for us is a fascinating area for our clients and their development.

Brands use Facebook for two reasons:

1) to reach and engage with a wide pool of their consumers, by going to where they are

2) because of the potential for consumers to share information with each other, effectively marketing the brand to their friends.

As you can see, the potential benefits of F Commerce are huge, so ODEON and Jam decided to be ‘trail blazers’ and make it even easier for us to book cinema tickets.

The ODEON Event Organiser is a Facebook application that allows users to select films and times at the ODEON of their choice, buy tickets and invite their friends to join them…all without leaving Facebook.

Luke Vetere, Marketing and Sales Director of ODEON Cinemas said: ‘With a Facebook community in excess of 50,000, we wanted to create a simple mechanic which celebrates the social interactivity of the site and allows users and their friends to plan a trip to their cinema in 3 easy steps’.

Since launching their Facebook page in February this year, ODEON has been a real trend-setter. Trailing Facebook Deals whilst it was still in BETA, offering free popcorn to people checking in, and live-streaming the Harry Potter premiere on Facebook.

Our CEO Alex Miller said ‘Going to the cinema is a very social activity so it makes complete sense for ODEON to leverage Facebook’s platform to improve the customer experience and help drive sales.’

If you want to check it out (and we think you should), the application goes live today and can be found here: https://eventorganiser.odeon.co.uk/