12 Social Media Themes For 2012

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2012 is meant to be the start of The End of Days, so these predictions may have a very short shelf life.

We are living in unprecedented times. In a social media industry that is barely 5 years old, it has helped to elect Presidents, topple dictators, disrupt industries and free customers. The force of change has been truly incredible.

In an age of austerity, eroded institutional trust and permanent uncertainty, brands will be looking for fresh approaches to tackle the Big Questions That Matter. In 2012 the last vestiges of social media scepticism will be thrown aside. A system wide reboot will trigger a consolidation of social business thinking that will help rewire a damaged world with sustainable growth.

In the effervescent social media bubble, trends travel at the speed of light. We have hit pause and listed 12 themes we think will gain a spotlight next year.

Welcome to the reboot: where we reset for the ascendancy of social business.

1. Managing The Ubiquitous Social Glue
2. The Social Business Intelligence Lens
3. Social Mobile is the New Normal
4. Brands as Transmedia Storytellers
5. Social Software Goes Industrial
6. Authenticity in a Transparent World
7. Social Networks: Hyperlocal, Niche and Mainstream
8. Video is the New Default
9. Social Media Measurement Grows Up
10. The Ignition of Social Commerce
11. A Social TV Renaissance
12. Shaping Serendipity for the Social Customer