spreading jam

Having been down to the Regent Street Apple store earlier this morning, we thought we’d be missing out if we didn’t catch the 5pm launch! It was immediately apparent that the rest of London had the same idea as us; it was madness. There were people, taking photos of people, taking photos of people waiting to get their hands on the new tablet! But come five, with red tokens in hand – to prove they had been queueing – people slowly dripped into the Apple store to pick up their iPad 2s. We were lucky enough to chat to Luke, who had not only been one of the first people in, but also opted to buy 2. He plans to sell the second to a member of the latter end of the queue for a cool £950. Smart.