Judge a book, buy its colour?
The colour of a product is 85% of the reason you buy a product, or at least that’s what recent research by Kiss Metrics says.
It does make sense that you would buy a product purely based on its looks (design is a massive part of a product), but the interesting part is that, according to the research, you can market to specific groups with colour. It seems that colours can be targeted to groups of shoppers, some are obvious; black is for luxury goods and some are little more subtle, orange is for instance aggressive. Thinking of marketing an anti-wrinkle cream? Better make sure the website is purple.
The metrics can almost be validated by branding you see every day life:
Blue is for trust and security.
And Red is for urgency:
The numbers also show that 64% of shoppers will abandon an online purchase if the website is too slow and that 52% wouldn’t return if the overall look and feel wasn’t quite right, reinforcing that designing a website that targets your key demographic is vital to its success.
So make it work, make it functional, make it fast, and not in grey….
via litmanlive
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