spreading jam

Two new campaigns have been on my radar for integrating sensors to create awesome social data since the Copenhagen wheel.

The first is this campaign for Coke from Publicis in Israel – you can read a detailed summary of it here

The campaign created wristbands to be used at ‘Camp Coca Cola’ that let them ‘Like’ things in the real world (think free food, swimming pools, cans of coke…). Using the wrist band they never even needed to go to a computer to share how much fun they were having. Forget about the incentivisation for a minute and just enjoy the thought of posting your status, without having to even look at a screen.

The second campaign is by Nokia for Skaters and Snowboarders.
Once you install the chip to your board, it tracks your movements and speed and lets you score points based on your skill. The app on the Nokia n8 tracks it for you. Way cool, man.