spreading jam

When we decide to book a break away to a new destination we look to friends, family and most importantly online reviews to help make our decision. The Canadian Tourism Commission has made full use of this behaviour to help create a new campaign to encourage American citizens to consider Canada as a holiday destination.

Those visiting Canada love to share their experiences in Twitter by uploading videos, photos, comments etc. All this great content has been used to launch live interactive street murals, that inspire Americans on their daily travels to book a Canadian trip. These murals cleverly pull content from Twitter to display real-time updates from and about Canada. Passers by can interact with the content on the screens by flicking through live tweets and be inspired by all the great things there is to do in Canada. I love how digital and Twitter have been cleverly combined to take what’s happening online into the real world to transform an American city landscape.

I’ve never been to Canada, and never really thought about visiting. I feel the main reason for this is that I’ve not heard of anything interesting to do there. However, if I walked down a street and passed a giant interactive Twitter mural containing hits and tips I would definitely be inspired into booking a trip.