spreading jam

So, you’re a Facebook savvy individual and you know your ReTweets from your @replies. You’ve checked into Google HQ on Foursquare via your 3G enabled company-expensed iPad. Because of this important business acumen you’ve been tasked with defining a social media strategy for your company. Great!

But like many of us surrounded with so many dizzying social media opportunities and our unfathomably large brains looming above our shoulders, perhaps you still unsure of where to start?

Never fear, things are simple really. Just apply the age old rules of courtship and you’ll be well on your way.

1. Look smart – first impressions make a big difference in the dating world, but they also apply to your web profile. Keep it clean, keep it smart and keep it relevant.
2. Don’t boast – yes, we know you have lots of great products/deals/opinions and you want to share them with your fans, but don’t appear too needy. Users nor lovers want to hear about how wonderful you are every update so give them a break. Let them talk about themselves too.
3. Ask permission – be chivalrous to your date and you should do the same to your fans and followers. Use their data wisely; don’t give their vital statistics out to all and sundry.
4. Be yourself – you can’t hide behind your Facebook profile, be yourself, be honest. If someone wants to slag you off, deal with it calmly.
5. Be faithful – they have ‘fanned’ you, you have their commitment, don’t neglect your early adopters when you are off in search of new and more attractive friends. Be generous and offer value in return.

What did we miss? Comment below with your tips on going-steady with social media