Talk talk talkathon
We like good ideas. We love them when they’re for a good cause too. Treehouse, talk about autism, and talktalk have banded together to create what they’re dubbing the world’s first virtual talkathon.
At its core, the campaign is essentially an exercise in incentivised sharing. We’re used to seeing companies encouraging their fans and friends to share their message, usually with a competition mechanic attached; the most famous example being #moonfruit on twitter. Heck, we’ve run a few of those competitions in our time too.
What makes this so good though (about from the raising-cash-for-charity part) is that it’s wrapped up in a very slick and interactive interface, aggregating all those involved in a picture mural.
Tapping into Facebook, email and twitter means that sharing content is about as easy as it gets and, the payoff is also pretty high: trading 1 of your tweets for 1 of talktalk’s pounds for autism. So, unlike a competition mechanic, your tweet is guaranteed to work (albeit not for you).
Head on over, share a factoid about autism and raise some cash.
talkathon.talkaboutautism.org.uk
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Great article.
This is one of my favourite campaigns of this year, they’ve kept an element of the Talk Talk branding yet the focus is still very much on Autism so it doesn’t just appear as some sort of tacky CSR campaign. I just clicked on the link and I can’t believe they have only raised £488, such a slick campaign should have generated much more buzz. If you haven’t done it yet you definitely should talkathon.talkaboutautism.org.uk