spreading jam

Well, what an incredibly disorientating, sad yet ultimately extremely exciting week we’ve just had.

If you’ve been following the trade press you might have caught wind of our old parent company i-level swiftly being placed into administration and then liquidation; all between Tuesday evening and Friday morning.

As fate might have it, Jam have been welcomed into the offices of Engine, just around the corner on Great Portland St .

We’re all still here. All 20-or-so of us. We’ve kept the team together, a 100% retention rate showing that we actually get along pretty well and enjoy doing what we’ve been doing.

A recent article in campaign sums up the core points of what’s gone on quite neatly:

LONDON – Engine has acquired Jam, the social media unit of i-level, the digital agency that was placed into administration yesterday.

Jam, which was the fastest growing part of I-Level, creates social media campaigns for clients including Renault, Comet, Orange and Next.

Alex Miller, the agency’s managing director will join Engine as part of the deal, along with head of strategy Jamie Kenny, director Richard Costa-d’sa and the 20-strong Jam team.

The Engine group spans a range of disciplines and includes ad agency WCRS, direct agency Partners Andrews Aldridge and digital agency Altogether Digital.

Miller said: “Engine is a business that puts social media at the heart of its integrated thinking. The swift transfer ensures that there is absolutely no gap in Jam’s delivery to our clients and, in fact, we are now able to offer them a stronger and broader service than ever before.”

Peter Scott, the chairman and joint chief executive of Engine, said: “Jam has created some of the best social media campaigns of recent years.  Its client service will continue seamlessly now that the team are part of Engine.”

We’re all really excited about this new opportunity and the scope to continue to do great work for our existing clients and work with some new ones from across the wider Engine group.

In the meantime, bear with us as we set about revising spreadingjam.com and setting into our new office space next to WCRS – otherwise, it’s business; but bigger and better than usual.