spreading jam

Museum of London this week launched an iPhone app which lets users view their art collection in a very new and original way. The app, developed by creative agency Brothers and Sisters, guides users around London through geo tags in Google Maps shown via their iPhone screen. It plots most locations existing in the museum’s art collection:

Once standing on one of the hotspots the app displays photos and paintings from that location, giving you an idea of what it used to look like:

You can also bring up information about that particular area:

Even though I don’t own an iPhone (waiting for the new 4G, HD or whatever it will be called…) I desperately want to try out this app! Not being a London native (it seems very few people in London are), I would probably learn a lot from it. Who knows, maybe it would also wake up a potential inner historian slumbering in me?

museumoflondon streetmuseum