spreading jam

If you’re one of the 27.5m people who, like me, saw Avatar in the cinema, hopefully you took the opportunity to see it in 3D.

If you did, like me, you were probably blown away by the 3D technology and the immersive effect of the visuals – perhaps followed by a bout of post Avatar ‘blues’.

On Wednesday, Samsung officially launched their 3D TV offering in the UK. By the afternoon, all the stock in John Lewis had been cleared out by uber-keen early adopters. Being the first manufacturer to market is a fairly big deal.

i-level have been working on the UK digital strategy for this launch, with the mega TV ad officially aired during the half time break of the Champions league semi-final last night.

With such a generation-defining launch, Samsung were able to capitalise on increased buzz through releasing the ad early on the internet through a YouTube takeover.

Samsung are also exclusively showing it on the Xbox live platform

For the last two weeks i-level and Samsung have been building the excitement through a teaser campaign across the AOL network and YouTube pre-rolls that pointed users towards landing pages displaying a countdown timer. This has been supported by 10” TV adverts and a large search presence.

We’re really excited to have worked with Samsung in launch on YouTube and Xbox. Furthermore, including copy directing users to YouTube in all of their Press ads is a significant shift for the brand who traditionally launch their adverts on TV in the first instance.