Bye Bye Bebo?
With the recent news of AOL’s plans to sell or scrap Bebo, we thought it timely to have a look at how they’ve been doing lately. While Facebook has been lapping up new users, Bebo has been on a steady decline, along with Myspace, as the two become closer and closer competitors.
Bebo has a higher percentage of 15-24s using the site than Myspace has, yet unlike Myspace, Bebo is losing their female audience more quickly than their male audience.
One of Bebo’s particular talents is captivating the Scottish and Northern Irish, and perhaps they have a future as a niche northern destination.
Despite the massive decline, Bebo is still bigger than Twitter and Myspace, with 4.77 million monthly unique users in the UK.
It’s not over yet.
Michelle Yeadon is a trainee social media planner with team Jam
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