A little cheesy

Our neighbours and friends Fallon have together with B-Reel produced a game for the Kerry Foods Cheestrings website, supporting their new range of TV advertisements. The protagonist is Mr Strings, who is on a quest around the world to re-establish cheese as a great source of calcium. The adverts are targeted to tweens aged 8-14, and are supposed to educate them in the importance of calcium.

A recent study made by The Walt Disney Company EMEA (via BrandRepublic) (via BrandRepublic)shows that 74% of all kids spend the majority of their time online playing games.

The website is filled with interactive bits and pieces (like designing your own vehicle and character), perfect to catch and hold the attention of any 8 year-old. As you play you can share your progress over your Social Networks.

As always when B-Reel is behind the production it looks great, and I have to admit that even though I am quite far outside the target demographic I got a little hooked.

Try it on the cheestrings website