Ikea Facebook Tagging Promotion

Really like this Facebook campaign by Ikea, One of those ideas that you think…damn that is so simple I wished id thought of it.

To promote their new store opening in Malmo, Ikea set-up a Facebook profile for Gordon Gustavsson, the store’s manager. Pictures of the stores showrooms were uploaded to Gustavsson photo album. Any friends of the Ikea Facebook page had the opportunity to tag themselves in photos in order to win free furniture. The first user to tag a specific product in a photo would receive that item for free. This use of Facebook photo tags generated a great deal of online publicity as the photos spread around the social networking site. The photo tags appeared not only on the specific users profiles but also in news feed. This in turn basically used Facebook for one big word of mouth promotion…. So simple and effective

Ikea – Facebook Tag – (2009) 1:35 (Sweden)

Facebook gets personal
A really awesome website by MoMA (The Museum of Modern Art) in New York. Designed to make visitors experiences...

Adults only
Very imaginative and inventive promotion for BBC radio 3. The idea is to have ‘sound spots’ at various...

Spotify – The return of the mixtape?
Here in the Jam team we are a big fan of Spotify, sticking it on when we have to crack on with a presentation...