spreading jam

Really like this Facebook campaign by Ikea, One of those ideas that you think…damn that is so simple I wished id thought of it.

To promote their new store opening in Malmo, Ikea set-up a Facebook profile for Gordon Gustavsson, the store’s manager. Pictures of the stores showrooms were uploaded to Gustavsson photo album. Any friends of the Ikea Facebook page had the opportunity to tag themselves in photos in order to win free furniture. The first user to tag a specific product in a photo would receive that item for free. This use of Facebook photo tags generated a great deal of online publicity as the photos spread around the social networking site. The photo tags appeared not only on the specific users profiles but also in news feed. This in turn basically used Facebook for one big word of mouth promotion…. So simple and effective