Tweet for a cab ride
As the number of twitter users grows more and more business are seeing the benefit of adding Twitter to their digital media strategies. Green tomato cars an eco-friendly taxi service in London is no exception. They claim to be the first private hire service in the UK to take bookings via twitter. There’s no need to rely on a phone to get a ride with them. Simply direct message your booking details to @greentomatocars a tweet back is then recieved containing a unique booking reference number. You then sit back and wait for a Toyota Prius, (the world’s most popular hybrid car, which emits half as much carbon dioxide as a traditional black cab does) to pull up and whisk you on your ‘green’ journey. A cool idea in theory the take up isn’t huge with just 423 followers, but I’m sure the more people become aware of it the more it will be used…Spread the word.
A business-to-customer communication strategy such as this example is great at immediately engaging with their customers providing intimate social conversations that fit in with our digital lifestyle. Doing this also creates brand loyalty, which for any brands should be the up most importance.
Leave a Reply