Spreading Jam on the Mashable Open Web Awards

The Mashable Open Web awards are currently live and kicking. It’s an opportunity for social media campaigns, apps, agencies, non profits and individuals (across all platforms) to get a nice little ego boost. I say ego boost, as there is no prize attached beyond Kudos. However, ‘social media agency 2009’ does have a nice ring to it.

For Mashable however, it’s the perfect marketing tool. Entrants are encouraged to vote in any of the 50 categories once per day (or twice if you cheekily log in through Facebook and Twitter). By casting your vote, you automatically and compulsorily post to your social network of choice. With no option to turn this functionality off 64,004 link-laden tweets and Facebook posts promoting Mashable have so far been generated – creating one heck of a good viral campaign for next-to-no expenditure (albeit quite spammy).

I’m sure it helps that Mashable is massive (1.6m twitter followers and 349k UU’s in October) so it began with an excellent communications platform to get the ball rolling.

Votes are being cast at a rate of around 5-10 per minute, with some 100k+ Facebook fan pages battling it out fiercely and imploring their fans to cast their vote.

Not being one to miss a trend, Jam are hoping you’ll take a moment to:

Go here: http://mashable.com/owa/votes?v=Jam&c=12
Log in through Facebook or Twitter
Drop “Jam (spreadingjam.com)” into the Nominate box
Check the for box says “social media agency”
Hit Submit!

(You can enter every day until November 15th, so daily votes will be met with karma and kindness)

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