Are you LinkedIn in London or Bebo in Belfast?

Jam took a close look at social networks and where their audience resides.

Social networks are just that – social. You’re on one over another because that’s where your peers, friends, collegues and collaborators are. However, it’s good to take a step back and objectively look at the extent to which other demographics or regions use the various platforms.

Whilst from our London office Facebook appears to be an unrivaled leader, the Scots and Northern Irish are in fact 15% more likely to be on Bebo than Facebook.

Furthermore, whilst Twitter is clearly 2009’s media darling it still has less unique users than Facebook, Myspace and Bebo. When was the last time you read an article on Bebo?

The data-maps above show the regionalisation of various social networks, as of September 2009. They are very much a snapshot in time. With Facebook and Twitter’s growth leveling off, Bebo and Myspace continuing to lose audience it will be very interesting to run these diagrams again in 2010.

What are your predictions?

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posted: October 23rd, 2009 | by: Seth | perma: link | 1 Comment »

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