The heirachy of digital distraction

I find it mildly traumatic that my brain can be so accurately represented by a piece of data visualisation, but this is what the guys over at Information Is Beautiful have managed. Even my once beloved Facebook Zombie’s get a mention.

So, with the digital distraction so plentiful, how can brands avoid being bumped for the latest eBay notification? It is interesting to note that the traditional branded areas are largely confined to the bottom sections of the pyramid, perhaps explaining the rush for the iPhone. It is also worth nothing the almost chronological descent of the pyramid; suggesting that the brand who invests in the latest technologies stands the greatest chance of success.

According to the pyramid, re-Tweeting is more distracting than an e-mail announcing mass redundancy, although there are no signs that anyone is yet willing to combine these two particular distractions.

Take a look at the pyramid and see if you agree.