Social Media Rule: Learn lessons from others

It doesn’t seem so long ago that I posted a blog about tweeting being banned in the world of sport. In fact, it wasn’t long ago at all. It was two weeks ago.

Now, two weeks later, yet another sport organisation, the National Football League (American - a trend?), decides tweeting and other social networking will not be allowed before, during or after American football games. This policy applies to players, coaches, league officials and the media attending games. Really? The media too?

Policies like this (while their intent is easily understood) are very difficult, if not impossible, to enforce and generally make people upset.

Social media is taking over – it’s unstoppable! Learn a lesson from these sport organisations and try to use tweeting and social networking to your brand’s advantage rather than fighting against it.

(via socialmediatoday.com)