spreading jam

A few weeks ago I was given the pleasure of writing our weekly buzz monitoring article for Media Week. The nominees had recently been announced and it seemed like a good idea to do a piece on the powerful nature of our buzz monitoring tools at predicting the future. In this case who would win the Mercury music prize.

According to the buzz (and the bookies) Florence + the Machine should have won having got the most buzz online about them and the award. However to my dismay, having bet £900 on Florence, the outsider Speech Debelle scooped the award. While I have not heard her music she has made me look like a fool so please do not buy her music.

The valuable lesson she has taught me however is that buzz monitoring is only useful in predicting the future when it is a public vote. The judges in this case obviously read my article and decided to teach me this lesson by choosing the rank outsider.

Next week Derren Brown Vs buzz monitoring.