User generated content that increases sales

This video has been doing the rounds over the past month or so and when I first saw it I didn’t know whether to laugh out loud or cringe. It does however have to be the best wedding entrance ever. The video, set to R&B star Chris Brown’s “Forever” became an overnight hit and has accumulated 19,840,571 views and 86,015 comments.

What i noticed in particular with this video is the click to buy links, giving viewers the opportunity to purchase the music track on ITunes. By doing this the rights holders of the track have been able to capitalize on the mass popularity generated by “JK Wedding Entrance Dance” resulting in the sales of the track, Chris Brown’s “Forever” to increase dramatically since then. Reaching as high as number 4 on the ITunes chart a year after its original release. I find it fasinating how a simple piece of content can have so much power and influence. I’m interested in seeing how other artists, bands and even brands will get more involved with the monetization of USG on sites such as Youtube….watch this space