Facebook gets personal

A really awesome website by MoMA (The Museum of Modern Art) in New York. Designed to make visitors experiences more personal using Facebook.

With Your Facebook profile you have your tastes, indicate your lifestyle, show the things you like and dislike. MoMa uses this information to your advantage. MoMA connects to your profile in the social networking site, scans it, analyses it and then the interesting bit… matches your preferences in the in your profile with the experiences currently offered at the museum.

Within in a space of a click you are given personalized recommendations of all the things that you should see. You can then simply share this information within your network and on twitter. Your customized visit plan can then be saved where you can then adapt it,

This idea got me thinking that many sites require you to enter details about yourself. With an idea as simple as this why should we be typing in such information manually?

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