spreading jam

So here it goes my very first spreading jam post. There have been a few cool things that have caught my attention recently in particular a nice idea from Nike-Live strong for the Tour de France.

What do you get if you have a giant computer printer add a bit of chalk dust and a sprinkle of cancer awareness well “chalk bot” of course. This giant printer was designed to paint messages of hope and support from twitter and your mobile on to the Tour de France route during the races. The support messages could be sent to those who have fought/fighting the hell that is cancer.

A twitter page was set up where you could tweet your message -@chalkbot your 40 character message followed by #livestrong eg. (@chalkbot in our hearts always sarah! #Livestrong)

By printing the messages on roads, the idea is that each inspiring message will be much more effective and meaningful to those involved. I think it’s a great idea as it combines the online with the offline perfectly, and I’m quite excited to see how else it could be used in different ways for other events.