Arctic Monkeys do social media… again
The story of a band from Sheffield that were catapulted to number one based on their MySpace fan base is an often told story. However, as the band ready their third album, social media is again at the forefront of their promotion.
Neatly ticking off the social media ‘Do’s’, the band’s video blog has kept contact with their fans during their time off and given the notoriously press-shy band a ‘face’, in the shape of head correspondent Matt Helders.
But of course, the key to this is extracting what the fans want and giving it to them where they already are… a view into the life of a Rock Star. Sex, drugs and Rock ‘n’ Roll? More fresh laundry, cheap haircuts and falling asleep at P. Diddy parties according to the bands ‘A View From’ video diaries.
No Jack White-esque subscription models here, thankyou very much. Just a great example of giving fans what they want, freely and easily.
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