spreading jam

It’s my first post for Spreading JAM and as the only girl I felt was right to bring some style to the proceedings. Recently we’ve noticed retailers jumping on the viral bandwagon by running flash sales – that’s items being reduced for short periods with notifications sent to a list of select subscribers who “theoretically” will tell all of their friends (personally I tell no-one – why would I share the bargains?).

ASOS started the trend with their lunch-hour sprees and more recently net-a-porter sales outlet ‘the outnet’ (outlet – outnet, get it?) have run Friday auctions where they sell off luxury designer items to the bidder who can hold her nerve longest. If you’ve got a desirable brand then it’s a great way to generate buzz without actually giving anything away for free.

Right now Fashion156 are offering a sale preview with 40% off all my-wardrobe goods that are not “new season, wardrobe classics or summer essentials”. Enter code fashionconfss40 at the check-out.. Be quick…