Give to get given

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Jam has a philosophy that you need to give something back to your audience if you want them to do something for you. This can come in many different formats from once in a lifetime opportunities to simply giving them free stuff.

Trent Reznor and Nine Inch Nails has obviously been listening to us as together with Jane’s Addiction they have helped raise $850,000 for Eric De La Cruz, a Nine Inch Nails fan being denied a heart transplant.

Whereas most similar causes tug on the heart strings in attempts to raise money this one is giving away a host of amazing prizes such as back stage VIP passes and dinner with the band. Trent’s Twitter account has been key to raising awareness for the cause with constant updates.

Twitter saves lives.