Groups of people do some amazing things, often bizarre and unexpected. When taking a brand or an idea into a community, you can try and anticipate what will happen but ultimately, as you’re dealing with people, you never know precicely what’ll ensue. We usually focus on the brand as a catalyst for change in a Continue reading →
This typeface was created out of over 5000 hand cut matchsticks for a project called “Things that I have learned in my life so far”. If the lesson hadn’t been learned before production began, I imagine New York School of Arts student Steve Haslip, had a good understanding of what time of day he was Continue reading →
Despite talking a good diet, Team Jam’s fitness levels are an all time low. ‘Fun Run’ has been a contradiction in terms until Alex Ostrowki had a stab at it, basing the new version around spontaneity and social interaction. Directional prompts dictate a route and social prompts dictate behaviour, all started by the honk of Continue reading →
Very imaginative and inventive promotion for BBC radio 3. The idea is to have ‘sound spots’ at various locations in the UK which play classical music when someone steps into them. Lovely. The audience they are aiming for is 35+ but in my experience of shopping centres across Britain this age group won’t get a Continue reading →
@lhuga told me about Poken recently; a social media craze that’s apparently booming in Japan. Basically, you have a little plastic character that has a USB hand. This hand has a chip in it that stores your contact details for whichever networks you use and when you touch it against another Poken (dubbed “high fouring”) Continue reading →
As a bit of background, on Monday an ill-advised video of Domino’s employees surfaced on YouTube. Since then, almost 700,000 people have watched it and the BBC, Sun, and Sky News have run stories on it. This is an interesting example of how a brand “crisis” unfolds: A video gets posted and quickly gets a Continue reading →
Here in the Jam team we are a big fan of Spotify, sticking it on when we have to crack on with a presentation or comparing music tastes in the Jam Sounclashs. On first using it we were impressed but we didn’t initially see the social media aspect. However the simple sharing functionality is genius, Continue reading →
If you’re the kind of person that feels that communication through the written word is too personal or perhaps too subjective, then daytum.com is for you. This nifty site (beta only i’m afraid) allows you to upload, visualise and share anything you can count. Instead of posting photos on my facebook, i decided to upload Continue reading →
After over a year taking our clients onto the social web, we’ve finally got around to setting up our own presence online. This here is the new Jam blog, a space where we’ll be sharing with the world what’s stopped us in our tracks and made us ponder. With 6 members of the team all Continue reading →
