creating something out of nothing

Groups of people do some amazing things, often bizarre and unexpected. When taking a brand or an idea into a community, you can try and anticipate what will happen but ultimately, as you’re dealing with people, you never know precicely what’ll ensue.

We usually focus on the brand as a catalyst for change in a community, but sometimes they take it on themselves to do something spectacular.

The something awful forums banded together (for some unknown reason) to create the worlds biggest online tower. ‘The goon tower‘. Each of the 400+ stories created by a forum member. The result is a hilarious journey through pop culture, replete with film and cultural references and a dark insight into the murderous minds of many of the creators

the goontower via archininja