spreading jam

Very imaginative and inventive promotion for BBC radio 3. The idea is to have ‘sound spots’ at various locations in the UK which play classical music when someone steps into them. Lovely.

The audience they are aiming for is 35+ but in my experience of shopping centres across Britain this age group won’t get a look in. Unlike the video featured here of two ladies enjoying themselves, I expect in reality punk kids will be the only ones having any fun.

Swap classical for Emo (emotional hardcore) and the sky is the limit for public ‘sound spots’.